Kim O'Reilly

OREILLY

A creative first, always.

I've always liked figuring out how things work—and break—whether it's a design system or a creative workflow. That mindset keeps me adaptable, detail-focused, and collaborative.

My background spans branding, campaign design, and integrated marketing across sports, gaming, and entertainment. I've led creative teams and built systems for brands like CBS Sports, Activision, and the Chicago Blackhawks: connecting product, marketing, and storytelling at scale.

One moment I'm deep in Figma, the next I'm testing something in SketchUp or chasing light through a camera lens to reset. That mix keeps design fun and grounded, especially when I'm surrounded by people who care about the work as much as the outcome.

(P.S. I like em dashes.)

Places I've built things.

Paramount Global, CBS Sports

Led cross-functional teams with Product and Systems to deliver cohesive brand and editorial design across CBS Sports’ digital and OTT platforms, strengthening engagement and visibility. Directed major campaign and programming launches, including Bracket Games, improving platform placement by 25%. Streamlined creative workflows and mentorship processes in Asana, boosting output consistency by 30%.

As a professional designer, I specialize in crafting unique brand identities that truly reflect the essence of your business. I work with you to ensure consistency across all touchpoints and create a memorable brand that resonates with your audience.

Chicago Blackhawks

Managed a four-person design team producing arena visuals, marketing campaigns, and social content. Introduced new project cycle processes that improved efficiency and cut turnaround time by 20%. Led creative for loyalty program visuals, in-arena experiences, and event activations, providing on-site production support.

I offer expert web development services to help you create a stunning online presence. Whether you need a new website or a redesign, I'll ensure your website not only looks great but also provides an intuitive and seamless user experience.

Kroenke Sports and Entertainment, Esports

Directed creative across content, broadcast, and merchandise, ensuring global brand consistency in partnership with leagues and sponsors. Led photoshoots for media campaigns and promotional content, while developing workflows and best practices that improved efficiency and supported creative team growth.

In the world of product design, I specialize in crafting innovative solutions that seamlessly blend form and function. From concept ideation to prototyping, I leverage my expertise to create products that delight users and exceed expectations.

Activision Publishing

Managed a team of 15 across design and capture for major titles including Destiny 2 and Call of Duty. Directed creative marketing assets across social, packaging, and digital channels to support product and publishing goals. Streamlined capture-to-delivery workflows and team processes, reducing turnaround time while maintaining brand consistency.