Kim O'Reilly

OREILLY

A creative first, always.

I've always liked figuring out how things work—and break—whether it's a design system or a creative workflow. That mindset keeps me adaptable, detail-focused, and collaborative.

My background spans branding, campaign design, and integrated marketing across sports, gaming, and entertainment. I've led creative teams and built systems for brands like CBS Sports, Activision, and the Chicago Blackhawks: connecting product, marketing, and storytelling at scale.

One moment I'm deep in Figma, the next I'm testing something in SketchUp or chasing light through a camera lens to reset. That mix keeps design fun and grounded, especially when I'm surrounded by people who care about the work as much as the outcome.

(P.S. I like em dashes.)

Places I've built things.

Places I've
built things.

Nex

Built the creative infrastructure from the ground up—CRM systems, campaign identities, trailer production, and retail. Led a small team through full end-to-end creative across a hardware brand and game launches.

As a professional designer, I specialize in crafting unique brand identities that truly reflect the essence of your business. I work with you to ensure consistency across all touchpoints and create a memorable brand that resonates with your audience.

Paramount Global, CBS Sports

Ran digital creative across live sports programming and tentpole events. Built the OTT thumbnail system for CBS Sports HQ, directed talent shoots, and kept a cross-functional team moving across product, content, and marketing.

Chicago Blackhawks

Led arena, campaign, and fan-facing retail creative for one of the NHL's most recognizable brands. Directed the Marc-André Fleury 500th win celebration from concept to in-arena execution in five days.

I offer expert web development services to help you create a stunning online presence. Whether you need a new website or a redesign, I'll ensure your website not only looks great but also provides an intuitive and seamless user experience.

Kroenke Sports and Entertainment

Creative director for LA Gladiators and LA Guerrillas across Overwatch League and Call of Duty League. Shot the full 2021 season launch at SoFi Stadium and maintained brand consistency across three global markets.

In the world of product design, I specialize in crafting innovative solutions that seamlessly blend form and function. From concept ideation to prototyping, I leverage my expertise to create products that delight users and exceed expectations.

Activision Publishing

Managed a team of 13 supporting Destiny 2 and Call of Duty across social, packaging, and storefront. Built workflows that made high-volume campaigns actually sustainable.