The Tangent Agency was brought on by Retail Monster and Respawn Entertainment to develop a Licensed Product Style Guide. My role focused on custom packaging design and apparel, where I provided creative direction and created examples for potential retailers and high-end collectors.
I drew inspiration from premium brands like Sideshow, Weta, and Hot Toys, which are renowned for their intricate packaging and presentation. My goal was to enhance the perceived value of the products by incorporating similar design elements.
Using Foundry Modo (3D) and Photoshop, I played a key role in shaping the overall licensing guide. Below are samples that highlight some of the work I contributed.
Art Direction, 3D
Kim O'Reilly
Kim O'Reilly
Art Direction, Production
Robert Sherwood
Robert Sherwood
Designer
Rebecca Laskey
Rebecca Laskey
Licensing Partner
Retail Monster
Retail Monster
