I worked on a fast-paced project for CBS Sports’ women’s soccer podcast, Attacking Third, which later evolved into a show on the CBS Sports Golazo Network. The show needed a refreshed look to better capture the energy of its growing audience while representing o jogo bonito—the beautiful game.
I drew inspiration from street football, where the sport brings vibrancy and life to even the most overlooked and less glamorous neighborhoods.
My contributions included leading the logo design process, creating presentations and mockups, and developing a loose style guide. These elements were crafted to ensure a cohesive and visually appealing brand across both off-air and on-air platforms.
Director, Creative
Kim O'Reilly
Kim O'Reilly
Director, Social Media
Rushil Sawney
Rushil Sawney
Show Hosts
Sandra Herrera + Lisa Roman
Sandra Herrera + Lisa Roman
CBS Sports On-Air
AND MARKETING TEAM
AND MARKETING TEAM
Live unveiling
Exploration
