The Bracket Games creative received a complete makeover, bringing in a fresh, “gamified” vibe with a new color palette and style. I drew inspiration from traditional and vintage sports colors to create a unique, nostalgic aesthetic that resonates with both fans and players, emphasizing simplicity and consistency for strong visual impact.
Bracket Games is a service during March Madness where participants try to pick the winning team for each tournament game in a bracket, earning points for correct selections.
My direct contributions included creating Figma docs (components, layout), designing and finalizing the logo, crafting email and module designs, and developing a style guide along with various product marketing assets.
Creative Director
Kim O'Reilly
Designers
Hailey Meuchel
Claire Komarek
Keytron Jordan
Kim O'Reilly
Designers
Hailey Meuchel
Claire Komarek
Keytron Jordan
Software Engineer (HTML)
Daniel Prada
Daniel Prada
Senior Marketing Manager
Tia Guntz
Tia Guntz
The logo-creation chaos
