As an attempt to visually overhaul the editorial visuals, I focused on giving each sport its own visual style.
For the NFL, I used a neon theme to capture the game’s intensity, while college basketball had a ripped paper look to reflect its raw energy. This approach helped create a unique identity for each sport within CBSSports.com’s editorial content.
For the NFL, I used a neon theme to capture the game’s intensity, while college basketball had a ripped paper look to reflect its raw energy. This approach helped create a unique identity for each sport within CBSSports.com’s editorial content.
Below are some of the pieces I designed, and some bonus before-and-afters.
Creative Director
Kim O'Reilly
Director, Editorial
Adam Silverstein
Manager, Editorial
Igor Mello
Kim O'Reilly
Director, Editorial
Adam Silverstein
Manager, Editorial
Igor Mello
