I took on this project solo, developing the creative look and design for in-arena displays, retail materials, on-site activations, social media, digital content, and the official shirt for Marc-André Fleury’s 500th win celebration with the Chicago Blackhawks.
The shirt design featured a flower made of hockey sticks, mimicking the sakura emoji 🌸 often associated with his nickname, “Flower.”
As a Penguins fan, it was a true honor to work on an event celebrating one of my all-time favorite players.
VP, Marketing
Adam Kempenaar
Adam Kempenaar
Manager, Creative
Kim O'Reilly
Kim O'Reilly
Director, Fan & Partnerships
Brian Dahm
Brian Dahm
Director, Events
Brian Howe
Brian Howe
Manager, Events
Lauren Biehl
Lauren Biehl
MY CHAOTIC MIND