I had the incredible opportunity to collaborate with Dolly Parton’s Creative Director, Stephen Summers, to lay the foundation for what would become the licensing guide for Dolly’s lifestyle products under IMG Live.
Our work focused on capturing Dolly’s essence and translating it into a cohesive brand strategy, ensuring that every product reflected her unique charm and authenticity.
The visuals below represent some of the conceptual work, with the final deliveries omitted due to NDA.
Creative Director, Dolly Parton
Stephen Summers
Stephen Summers
Sr. Art Director
Kim O'Reilly
Kim O'Reilly
Sr. Art Director
Sean McCarthy
Sean McCarthy
Director, Content Strategy
Britt StormS
Britt StormS
Senior Manager, Strategy
Meagan English
Meagan English
Project coordinator
Natalie Koppen
Natalie Koppen
