International Women's Day

My primary contributions included branding the overall look and feel and providing art direction, including brainstorming hashtags, for social media, in-arena, and on-site event collateral.

Kellie and Jordan took the lead on producing all the in-arena and environmental packages.

The creative direction was inspired by the disruptions and challenges women face daily, channeling those emotions into art while incorporating the equal sign as a subtle yet powerful symbol of equality.