I contributed to the project by conceptualizing, sketching, and reverse engineering an existing red box to elevate the internal packaging and unboxing experience, all while adhering to a restricted budget.
The objective was to create a compelling package design for presentations, specifically aimed at selling sponsorship patch placements on the official Blackhawks jerseys.
By balancing aesthetics and functionality within budget constraints, I ensured the packaging not only looked impressive but also delivered a premium experience for potential sponsors.
Creative Director
John Sandberg
John Sandberg
Manager, Creative
Kim O'Reilly
Kim O'Reilly
Sr. Designer
Kellie Fredette
Kellie Fredette
EVP, Marketing
Eryn McVerry
Eryn McVerry
Director, Corporate Partnerships
Greg Zinmeister
Business Strategy
& Analytics Team
Greg Zinmeister
Business Strategy
& Analytics Team
