I contributed to the project by conceptualizing, sketching, and reverse engineering an existing red box to elevate the internal packaging and unboxing experience, all while adhering to a restricted budget.
The objective was to create a compelling package design for presentations, specifically aimed at selling sponsorship patch placements on the official Blackhawks jerseys.
By balancing aesthetics and functionality within budget constraints, I ensured the packaging not only looked impressive but also delivered a premium experience for potential sponsors.
Creative Director / John Sandberg • Manager, Creative / Kim O'Reilly • Sr. Designer / Kellie Fredette • EVP, Marketing / Eryn McVerry • Director, Corporate Partnerships / Greg Zinmeister / Business Strategy & Analytics Team
