Below is a visual showcase of the initial planning phase for the rebrand of KSE Esports under Kroenke Sports & Entertainment.
The aim was to create a strong identity for the organization that would represent their pro gaming teams, much like 100 Thieves or Faze Clan.
This work eventually led to an RFP, looking for a creative agency partner to conduct market analysis and eventually brand development.
President / Josh KroenkE
Director of Marketing / Joy Chao
Creative Director & Copy / Kim O'Reilly
Brand Designer / TWAZ
Content Strategy / Levi Hill
Head of Social / Brandon Guarneri
