The initial project brief involved broad participation within the marketing department. After selects were chosen from a pool of ideations, a break-out group developed the RFP, which led to focus group testing.
My contributions to the project were diverse and comprehensive—they included copywriting/editing (which constituted over 80% of the work show below), leading brainstorms in break-out groups, designing presentations, setting the branding tone, and creating logo mark concepts for focus group purposes.
Full research and data is NDA.
EVP, Marketing
Eryn McVerry
VP, Marketing
Adam Kempenaar
Eryn McVerry
VP, Marketing
Adam Kempenaar
Director, Public Relations
Lyndsey Stroope
Lyndsey Stroope
Manager, Creative
Kim O'Reilly
Kim O'Reilly
