My main contributions were in art direction and crafting the tone and key messaging to align with our corporate sponsors’ positioning. Jordan led the production of the assets, and I provided support wherever needed to ensure the final product met our standards.
Manager, Creative / Kim O'Reilly
Jr. Designer / Jordan Will
Jr. Designer / Jordan Will
Internal Team Support
Creative Director / John Sandberg
Director, Fan & Partnerships / Brian Dahm
Director, Community / Ashley Hinton
Corporate Sponsor / BMO
Creative Director / John Sandberg
Director, Fan & Partnerships / Brian Dahm
Director, Community / Ashley Hinton
Corporate Sponsor / BMO
The goal was to represent fluidity and the microlabels of LGBTQIA+.
Sexual identity can change over time and may not always align with biological sex or sexual behavior. There’s an increasing recognition that sexual behavior and identity can differ, and some individuals are choosing to identify with more fluid labels like “queer” or prefer not to use labels at all. Simply put, how you identify today might evolve tomorrow, and that’s a personal choice.
Sexual identity can change over time and may not always align with biological sex or sexual behavior. There’s an increasing recognition that sexual behavior and identity can differ, and some individuals are choosing to identify with more fluid labels like “queer” or prefer not to use labels at all. Simply put, how you identify today might evolve tomorrow, and that’s a personal choice.
