I led a project aimed at giving the Sportsline brand a more modern, flexible look, starting with the redesign of the free and member newsletters, which are key engagement tools. We focused on updating the brand’s visual direction to ensure it worked well across all owned-and-operated platforms.
The process involved thorough internal and competitive audits, even looking at adjacent industries, to understand the current landscape of similar live services.
Creative Director
Kim OReilly
VP Design
Luke Stevenson
SVP Product
Darren Brelesky
Kim OReilly
VP Design
Luke Stevenson
SVP Product
Darren Brelesky
