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At The Table (YouTube Series)
At The Table (YouTube Series)
At The Table (YouTube Series)
Company
Company
Chicago Blackhawks
Chicago Blackhawks
Sponsor
Sponsor
Diageo, Ketel One
Diageo, Ketel One
Role
Role
Manager, Creative
Manager, Creative
Context
Context
At The Table is a three-part YouTube series created with the Chicago Blackhawks, sponsored by Diageo and Ketel One, focused on elevating honest conversations around women in sports and the workplace.
At The Table is a three-part YouTube series created with the Chicago Blackhawks, sponsored by Diageo and Ketel One, focused on elevating honest conversations around women in sports and the workplace.
Problem
Problem
The series needed a visual identity and creative approach that felt worthy of the voices featured—not polished and corporate, but candid and grounded. The wrong tone would undermine the whole thing.
The series needed a visual identity and creative approach that felt worthy of the voices featured—not polished and corporate, but candid and grounded. The wrong tone would undermine the whole thing.
Process
Process
I shaped the creative approach and visual tone from the ground up—building an atmosphere that centered women's lived experiences without over-producing it. The goal was professional enough for a sponsored series, human enough to earn trust from the people on camera and the audience watching.
I shaped the creative approach and visual tone from the ground up—building an atmosphere that centered women's lived experiences without over-producing it. The goal was professional enough for a sponsored series, human enough to earn trust from the people on camera and the audience watching.
Impact
Impact
The series created genuine dialogue around representation, balance, and the realities women face in sport and work culture, and did it in a format that lived beyond a single campaign moment.
The series created genuine dialogue around representation, balance, and the realities women face in sport and work culture, and did it in a format that lived beyond a single campaign moment.
Impact
The series created genuine dialogue around representation, balance, and the realities women face in sport and work culture, and did it in a format that lived beyond a single campaign moment.
Sports
Sports
Integrated Creative & Campaign Direction
Integrated Creative & Campaign Direction
Credits
Credits
EVP, Marketing
EVP, Marketing
Eryn McVerry
Eryn McVerry
Director, Brand
Director, Brand
Brian Dahm
Brian Dahm
Director, PR
Director, PR
Lyndsey Stroope
Lyndsey Stroope
Project Manager
Project Manager
Nicole Bizoukas
Nicole Bizoukas
Senior Manager, Photography
Senior Manager, Photography
Chase Agnello-Dean
Chase Agnello-Dean
Video Production
Video Production
Eric Lear + Banner TV
Eric Lear + Banner TV
Director, Corporate Sponsorship
Director, Corporate Sponsorship
Kelcey Hale
Kelcey Hale
Senior Account Manager
Senior Account Manager
Lyndsie Klott
Lyndsie Klott
Social Coordinator
Social Coordinator
Emily Simanskis
Emily Simanskis
Social Coordinator
Social Coordinator
Rachel O'Donnel
Rachel O'Donnel
The work was getting out of the way and letting the voices lead.
The work was getting out of the way and letting the voices lead.
