OREILLY
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Overview
Context
At The Table is a three-part YouTube series created with the Chicago Blackhawks, sponsored by Diageo and Ketel One, focused on elevating honest conversations around women in sports and the workplace.
Problem
The series needed a visual identity and creative approach that felt worthy of the voices featured—not polished and corporate, but candid and grounded. The wrong tone would undermine the whole thing.
Process
I shaped the creative approach and visual tone from the ground up—building an atmosphere that centered women's lived experiences without over-producing it. The goal was professional enough for a sponsored series, human enough to earn trust from the people on camera and the audience watching.
Impact
The series created genuine dialogue around representation, balance, and the realities women face in sport and work culture, and did it in a format that lived beyond a single campaign moment.
Credits