The Bracket Games creative received a complete makeover, bringing in a fresh, “gamified” vibe with a new color palette and style.

I drew inspiration from traditional and vintage sports colors to create a unique, nostalgic aesthetic that resonates with both fans and players, emphasizing simplicity and consistency for strong visual impact.

Bracket Games is a service during March Madness where participants try to pick the winning team for each tournament game in a bracket, earning points for correct selections.

My direct contributions included creating Figma docs (components, layout), designing and finalizing the logo, crafting email and module designs, and developing a style guide along with various product marketing assets.