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CBS Sports Bracket Games Rebrand
CBS Sports Bracket Games Rebrand
CBS Sports Bracket Games Rebrand
CBS Sports Bracket Games Rebrand
Company
Company
CBS Sports
CBS Sports
Sponsor
Sponsor
AT&T, Nissan
AT&T, Nissan
Role
Role
Director, Creative
Director, Creative
Context
Context
Bracket Games—CBS Sports’ March Madness bracket experience—needed a refreshed identity that felt more “gamified,” cohesive, and visually engaging for both casual fans and competitive players.
Bracket Games—CBS Sports’ March Madness bracket experience—needed a refreshed identity that felt more “gamified,” cohesive, and visually engaging for both casual fans and competitive players.
Problem
Problem
The existing look felt dated and inconsistent across platforms, lacking the energy and clarity expected from a major tournament product.
The existing look felt dated and inconsistent across platforms, lacking the energy and clarity expected from a major tournament product.
Process
Process
I pulled inspiration from traditional and vintage sports palettes to create a nostalgic yet modern aesthetic. I built Figma component docs, refined layouts, designed the new logo, and created updated email modules, product marketing assets, and a foundational style guide to ensure consistency across touchpoints.
I pulled inspiration from traditional and vintage sports palettes to create a nostalgic yet modern aesthetic. I built Figma component docs, refined layouts, designed the new logo, and created updated email modules, product marketing assets, and a foundational style guide to ensure consistency across touchpoints.
Impact
Solution
Impact
A clean, sports-inspired identity with bold color, simple shapes, and streamlined UI elements—easy to scale across web, mobile, and marketing channels.
A clean, sports-inspired identity with bold color, simple shapes, and streamlined UI elements—easy to scale across web, mobile, and marketing channels.
Sports
Sports
Brand Identity & Visual Language
Brand Identity & Visual Language
Credits
Credits
Credits
Sr. Product Marketing Manager
Sr. Product Marketing Manager
Tia Guntz
Tia Guntz
Software Engineer
Software Engineer
Daniel Prada
Daniel Prada
Designer
Designer
Keytron Jordan
Keytron Jordan
Designer
Designer
Claire Komarek
Claire Komarek
Designer
Designer
Hailey Meuchel
Hailey Meuchel
