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CBS Sports Editorial Visual System
CBS Sports Editorial Visual System
CBS Sports Editorial Visual System
CBS Sports Editorial Visual System
Company
Company
CBS Sports
CBS Sports
Franchise
Franchise
Various
Various
Role
Role
Director, Creative
Director, Creative
Context
Context
I led a visual refresh for CBS Sports editorial graphics, aiming to better align them with CBS Sports HQ shows and create clearer identity across content on CBSSports.com.
I led a visual refresh for CBS Sports editorial graphics, aiming to better align them with CBS Sports HQ shows and create clearer identity across content on CBSSports.com.
Problem
Problem
Editorial visuals felt generic and disconnected from the programming they supported. Each sport needed its own recognizable style while still fitting within the CBS Sports ecosystem.
Editorial visuals felt generic and disconnected from the programming they supported. Each sport needed its own recognizable style while still fitting within the CBS Sports ecosystem.
Process
Process
I developed distinct visual treatments per sport—using neon intensity for the NFL, a ripped-paper aesthetic for college basketball, and other sport-specific motifs. These styles created stronger emotion and clearer differentiation across editorial stories and social extensions.
I developed distinct visual treatments per sport—using neon intensity for the NFL, a ripped-paper aesthetic for college basketball, and other sport-specific motifs. These styles created stronger emotion and clearer differentiation across editorial stories and social extensions.
Impact
Solution
Impact
A flexible visual system that gave each sport its own identity while maintaining overall CBS brand cohesion.
A flexible visual system that gave each sport its own identity while maintaining overall CBS brand cohesion.
Sports
Sports
Brand Identity & Visual Language
Brand Identity & Visual Language
Credits
Director, Editorial
Director, Editorial
Adam Silverstein
Adam Silverstein
Manager, Editorial
Manager, Editorial
Igor Mello
Igor Mello
