Love. It's that simple.

I had the incredible opportunity to collaborate with Dolly Parton’s Creative Director, Stephen Summers, to lay the foundation for what would become the licensing guide for Dolly’s lifestyle products under IMG Live.

Our work focused on capturing Dolly’s essence and translating it into a cohesive brand strategy, ensuring that every product reflected her unique charm and authenticity.

The visuals below represent some of the conceptual work, with the final deliveries omitted due to NDA.