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Email CRM Visual System
Email CRM Visual System
Email CRM Visual System
Email CRM Visual System
Company
Company
Nex
Nex
Role
Role
Creative Director
Creative Director
Year(s)
Year(s)
2025
2025
Context
Context
My team and I rebuilt our entire email ecosystem after bringing CRM creative in-house, designing a modular system in Figma and implementing it in Klaviyo across flows and campaigns.
My team and I rebuilt our entire email ecosystem after bringing CRM creative in-house, designing a modular system in Figma and implementing it in Klaviyo across flows and campaigns.
Problem
Problem
Email creative lacked consistency, efficiency, and clear ownership. Every send required custom design work, QA was inconsistent, and teams were rebuilding patterns from scratch. Without a system, scaling automated flows and campaign bursts created unnecessary creative debt.
Email creative lacked consistency, efficiency, and clear ownership. Every send required custom design work, QA was inconsistent, and teams were rebuilding patterns from scratch. Without a system, scaling automated flows and campaign bursts created unnecessary creative debt.
Process
Process
Along side the Manager of Lifecycle, I audited existing sends, restyled flows, and created a component-based Figma library with responsive modules, image rules, accessibility guidance, and motion patterns. I partnered with Publishing, Games, and Retail to align on core templates. My team supported design, system breakdowns, design, and GIF/motion.
Along side the Manager of Lifecycle, I audited existing sends, restyled flows, and created a component-based Figma library with responsive modules, image rules, accessibility guidance, and motion patterns. I partnered with Publishing, Games, and Retail to align on core templates. My team supported design, system breakdowns, design, and GIF/motion.
Impact
Solution
Impact
A scalable email system with reusable templates for lifecycle and campaign work—consistent, branded, and easy for the org to use without reinventing layouts.
A scalable email system with reusable templates for lifecycle and campaign work—consistent, branded, and easy for the org to use without reinventing layouts.
Gaming
Gaming
Systems, Toolkits & Scalable Design Ops
Systems, Toolkits & Scalable Design Ops
Credits
Senior Designer
Senior Designer
Chris Cadiz
Chris Cadiz
Systems Designer
Systems Designer
Audrey Carter
Audrey Carter
Manager, Lifecycle & CRM
Manager, Lifecycle & CRM
Ashley Crowe
Ashley Crowe
Copywriter
Copywriter
Brian Funes
Brian Funes
