OREILLY
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Overview
Context
I art directed and designed paid media banners and site takeovers for Final Fantasy XIV, collaborating with Square Enix JP's marketing and accounts teams to promote new content across multiple campaigns.
Problem
The banners needed to capture FFXIV's high-production aesthetic while staying within strict HTML5 weight and load limitations — a technical constraint that constantly pushes against the visual ambition the franchise demands.
Process
I handled design and style framing—exploring compositions, key art treatments, and type layouts optimized for lightweight animation. Partnered with my team on HTML5 motion execution, ensuring the banners stayed performant across platforms without sacrificing the look.
Solution
The campaign ran across multiple content updates for one of the most visually demanding franchises in gaming. Delivering work that passed Square Enix JP's approval process at that level of fidelity is the benchmark—performance data was held by the media team and client.
Credits
