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Final Fantasy XIV Paid Media
Final Fantasy XIV Paid Media
Final Fantasy XIV Paid Media
Company
Company
Liquid Arcade
Liquid Arcade
Client
Client
Square Enix JP
Square Enix JP
Role
Role
Senior Art Director
Senior Art Director
Year(s)
Year(s)
2020
2020
Context
Context
I art directed and designed paid media banners and site takeovers for Final Fantasy XIV, collaborating with Square Enix JP's marketing and accounts teams to promote new content across multiple campaigns.
I art directed and designed paid media banners and site takeovers for Final Fantasy XIV, collaborating with Square Enix JP's marketing and accounts teams to promote new content across multiple campaigns.
Problem
Problem
The banners needed to capture FFXIV's high-production aesthetic while staying within strict HTML5 weight and load limitations — a technical constraint that constantly pushes against the visual ambition the franchise demands.
The banners needed to capture FFXIV's high-production aesthetic while staying within strict HTML5 weight and load limitations — a technical constraint that constantly pushes against the visual ambition the franchise demands.
Process
Process
I handled design and style framing—exploring compositions, key art treatments, and type layouts optimized for lightweight animation. Partnered with my team on HTML5 motion execution, ensuring the banners stayed performant across platforms without sacrificing the look.
I handled design and style framing—exploring compositions, key art treatments, and type layouts optimized for lightweight animation. Partnered with my team on HTML5 motion execution, ensuring the banners stayed performant across platforms without sacrificing the look.
Impact
Impact
Tools
Tools
Photoshop
Photoshop
Impact
Gaming
Gaming
Integrated Creative & Campaign Direction
Integrated Creative & Campaign Direction
Credits
Credits
Sr Designer, HTML
Sr Designer, HTML
David Cortez
David Cortez
Sr Designer, HTML
Sr Designer, HTML
Jose Cardena
Jose Cardena
Associate Creative Director
Associate Creative Director
Jacob Boghosian
Jacob Boghosian
The franchise demands visual ambition. The tech demands restraint. The job is finding both.
The franchise demands visual ambition. The tech demands restraint. The job is finding both.
