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Final Fantasy XIV Paid Media
Final Fantasy XIV Paid Media
Final Fantasy XIV Paid Media
Final Fantasy XIV Paid Media
Company
Company
Liquid Arcade
Liquid Arcade
Client
Client
Square Enix JP
Square Enix JP
Role
Role
Senior Art Director
Senior Art Director
Context
Context
I directer and designed paid media banners to promote new content for Final Fantasy XIV, collaborating with Square Enix JP’s marketing and accounts teams.
I directer and designed paid media banners to promote new content for Final Fantasy XIV, collaborating with Square Enix JP’s marketing and accounts teams.
Problem
Problem
The campaign needed visually rich, animation-ready banners that captured the FFXIV aesthetic while staying within strict HTML5 weight and load limitations.
The campaign needed visually rich, animation-ready banners that captured the FFXIV aesthetic while staying within strict HTML5 weight and load limitations.
Process
Process
I handled design and style framing: exploring compositions, key art treatments, and copy and type layouts optimized for lightweight animation. I partnered with my team, who executed the HTML5 motion, ensuring the banners remained performant across platforms.
I handled design and style framing: exploring compositions, key art treatments, and copy and type layouts optimized for lightweight animation. I partnered with my team, who executed the HTML5 motion, ensuring the banners remained performant across platforms.
Impact
Solution
Impact
A set of visually cohesive, on-brand HTML5 banners that balanced the high-production look expected from Final Fantasy with the technical constraints of paid media. Several final frames and design explorations are shown below.
A set of visually cohesive, on-brand HTML5 banners that balanced the high-production look expected from Final Fantasy with the technical constraints of paid media. Several final frames and design explorations are shown below.
Gaming
Gaming
Integrated Creative & Campaign Direction
Integrated Creative & Campaign Direction
Credits
Sr Designer, HTML
Sr Designer, HTML
David Cortez
David Cortez
Sr Designer, HTML
Sr Designer, HTML
Jose Cardena
Jose Cardena
Associate Creative Director
Associate Creative Director
Jacob Boghosian
Jacob Boghosian
