OREILLY
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Overview
Context
I helped design the internal packaging and unboxing experience for the Blackhawks’ jersey patch sponsorship pitch box—a presentation kit used to showcase potential patch placements to prospective partners.
Problem
The existing red box lacked impact and needed to feel premium and intentional, but the project had to be redesigned within strict budget constraints.
Process
I conceptualized, sketched, and reverse-engineered the original box to elevate structure, interior layout, and material choices. The goal was to enhance the tactile and visual experience without exceeding cost limits.
Impact
The upgraded box delivered a more premium, persuasive presentation experience—supporting the Blackhawks’ patch sponsorship sales efforts.
Credits