OREILLY
Menu
Blackhawks Jersey Patch
Blackhawks Jersey Patch
Blackhawks Jersey Patch
Blackhawks Jersey Patch
Company
Company
Chicago Blackhawks
Chicago Blackhawks
License
License
NHL
NHL
Role
Role
Manager, Creative
Manager, Creative
Context
Context
I helped design the internal packaging and unboxing experience for the Blackhawks’ jersey patch sponsorship pitch box—a presentation kit used to showcase potential patch placements to prospective partners.
I helped design the internal packaging and unboxing experience for the Blackhawks’ jersey patch sponsorship pitch box—a presentation kit used to showcase potential patch placements to prospective partners.
Problem
Problem
The existing red box lacked impact and needed to feel premium and intentional, but the project had to be redesigned within strict budget constraints.
The existing red box lacked impact and needed to feel premium and intentional, but the project had to be redesigned within strict budget constraints.
Process
Process
I conceptualized, sketched, and reverse-engineered the original box to elevate structure, interior layout, and material choices. The goal was to enhance the tactile and visual experience without exceeding cost limits.
I conceptualized, sketched, and reverse-engineered the original box to elevate structure, interior layout, and material choices. The goal was to enhance the tactile and visual experience without exceeding cost limits.
Impact
Impact
The upgraded box delivered a more premium, persuasive presentation experience—supporting the Blackhawks’ patch sponsorship sales efforts.
The upgraded box delivered a more premium, persuasive presentation experience—supporting the Blackhawks’ patch sponsorship sales efforts.
Impact
The upgraded box delivered a more premium, persuasive presentation experience—supporting the Blackhawks’ patch sponsorship sales efforts.
Sports
Sports
Experiential, Packaging & Environmental Design
Experiential, Packaging & Environmental Design
Credits
Credits
Credits
Creative Director
Creative Director
John Sandberg
John Sandberg
EVP, Marketing
EVP, Marketing
Eryn McVerry
Eryn McVerry
Director, Corporate Partnerships
Director, Corporate Partnerships
Greg Zinmeister
Greg Zinmeister
Senior Designer
Senior Designer
Kellie Fredette
Kellie Fredette
