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LA Gladiators 2021 Creative Direction
LA Gladiators 2021 Creative Direction
LA Gladiators 2021 Creative Direction
LA Gladiators 2021 Creative Direction
Company
Company
Kroenke Sports
Kroenke Sports
Franchise
Franchise
Overwatch League
Overwatch League
Blizzard Entertainment
Blizzard Entertainment
Role
Role
Creative Director
Creative Director
Context
Context
For the LA Gladiators’ 2021 season, I led art and creative direction while refreshing the brand guide and supporting design across social content, merchandise, photography, video assets, and motion graphics.
For the LA Gladiators’ 2021 season, I led art and creative direction while refreshing the brand guide and supporting design across social content, merchandise, photography, video assets, and motion graphics.
Problem
Problem
The team needed a cohesive, updated visual system that could scale across content types and maintain a strong, recognizable identity throughout the season.
The team needed a cohesive, updated visual system that could scale across content types and maintain a strong, recognizable identity throughout the season.
Process
Process
I refined brand foundations, directed visual development, and collaborated closely with my team to translate the Gladiators’ identity into consistent social templates, merch concepts, motion elements, and media assets.
I refined brand foundations, directed visual development, and collaborated closely with my team to translate the Gladiators’ identity into consistent social templates, merch concepts, motion elements, and media assets.
Impact
Solution
Impact
A refreshed, unified visual approach that strengthened the team’s presence across platforms—combining updated brand guidelines with versatile, high-quality assets.
A refreshed, unified visual approach that strengthened the team’s presence across platforms—combining updated brand guidelines with versatile, high-quality assets.
Esports
Esports
Integrated Creative & Campaign Direction
Integrated Creative & Campaign Direction
Credits
Editor
Editor
Matthew Israel
Matthew Israel
Motion Designer
Motion Designer
Phil Valdovinos
Phil Valdovinos
Social Manager
Social Manager
Maddie Neely
Maddie Neely
Director, Marketing
Director, Marketing
Joy Chao
Joy Chao
Head of Social
Head of Social
Brandon Guarneri
Brandon Guarneri
Senior Designer
Senior Designer
George Stafford
George Stafford
Designer
Designer
Jason Mui
Jason Mui
Sr. Editor
Sr. Editor
Paul Dominguez
Paul Dominguez
