OREILLY
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Overview
Context
For the LA Gladiators' 2021 Overwatch League season, I led art and creative direction across social content, merchandise, photography, video assets, and motion graphics—while refreshing the team's brand foundations.
Problem
The team needed a cohesive visual system that could scale across a full season of content without losing identity. Esports moves fast—the brand had to be consistent enough to hold up across every touchpoint without requiring constant creative oversight.
Process
I established the creative direction and refined the brand foundations, then directed a designer through execution—translating the Gladiators' identity into social templates, merch concepts, motion elements, and media assets that could run on autopilot once the system was set.
Solution
A refreshed seasonal brand system deployed across social, motion graphics, photography, video, and consumer merchandise sold through the official OWL store and multiple retail channels.
Credits
