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LA Gladiators 2021
LA Gladiators 2021
LA Gladiators 2021
Company
Company
Kroenke Sports
Kroenke Sports
Franchise
Franchise
Overwatch League
Overwatch League
Blizzard Entertainment
Blizzard Entertainment
Role
Role
Creative Director
Creative Director
Context
Context
For the LA Gladiators' 2021 Overwatch League season, I led art and creative direction across social content, merchandise, photography, video assets, and motion graphics—while refreshing the team's brand foundations.
For the LA Gladiators' 2021 Overwatch League season, I led art and creative direction across social content, merchandise, photography, video assets, and motion graphics—while refreshing the team's brand foundations.
Problem
Problem
The team needed a cohesive visual system that could scale across a full season of content without losing identity. Esports moves fast—the brand had to be consistent enough to hold up across every touchpoint without requiring constant creative oversight.
The team needed a cohesive visual system that could scale across a full season of content without losing identity. Esports moves fast—the brand had to be consistent enough to hold up across every touchpoint without requiring constant creative oversight.
Process
Process
I established the creative direction and refined the brand foundations, then directed a designer through execution—translating the Gladiators' identity into social templates, merch concepts, motion elements, and media assets that could run on autopilot once the system was set.
I established the creative direction and refined the brand foundations, then directed a designer through execution—translating the Gladiators' identity into social templates, merch concepts, motion elements, and media assets that could run on autopilot once the system was set.
Impact
Impact
The 2021 package delivered a polished, consistent identity across social, motion, photography, video, and consumer merchandise sold through the official OWL store and multiple retail channels, and gave the organization a visual foundation that held up all season.
The 2021 package delivered a polished, consistent identity across social, motion, photography, video, and consumer merchandise sold through the official OWL store and multiple retail channels, and gave the organization a visual foundation that held up all season.
Impact
The 2021 package delivered a polished, consistent identity across social, motion, photography, video, and consumer merchandise sold through the official OWL store and multiple retail channels, and gave the organization a visual foundation that held up all season.
Esports
Esports
Integrated Creative & Campaign Direction
Integrated Creative & Campaign Direction
Credits
Credits
Director, Marketing
Director, Marketing
Joy Chao
Joy Chao
Head of Social
Head of Social
Brandon Guarneri
Brandon Guarneri
Senior Designer
Senior Designer
George Stafford
George Stafford
Designer
Designer
Jason Mui
Jason Mui
Sr. Editor
Sr. Editor
Paul Dominguez
Paul Dominguez
Editor
Editor
Matthew Israel
Matthew Israel
Motion Designer
Motion Designer
Phil Valdovinos
Phil Valdovinos
Social Manager
Social Manager
Maddie Neely
Maddie Neely
The goal was a visual system the team could run without me.
The goal was a visual system the team could run without me.
