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LA Gladiators Media Day @ SoFi Stadium
LA Gladiators Media Day @ SoFi Stadium
LA Gladiators Media Day @ SoFi Stadium
LA Gladiators Media Day @ SoFi Stadium
Company
Company
Kroenke Sports
Kroenke Sports
Franchise
Franchise
Overwatch League
Overwatch League
Role
Role
Creative Director
Creative Director
Context
Context
For the LA Gladiators’ 2021 branding, roster reveal, and media week, I led creative direction for a full-scale shoot at SoFi Stadium.
For the LA Gladiators’ 2021 branding, roster reveal, and media week, I led creative direction for a full-scale shoot at SoFi Stadium.
Problem
Problem
We needed high-quality visual assets for marketing, broadcast, and social—despite a tight schedule, limited budget, and multiple moving parts across talent, venue, and production teams.
We needed high-quality visual assets for marketing, broadcast, and social—despite a tight schedule, limited budget, and multiple moving parts across talent, venue, and production teams.
Process
Process
I sourced and hired the photography team, handled wardrobe styling, scouted and walked the SoFi locations, and built the full run-of-show across 2 days. I also coordinated logistics, prepped assets, and ensured all media delivered cleanly for downstream teams.
I sourced and hired the photography team, handled wardrobe styling, scouted and walked the SoFi locations, and built the full run-of-show across 2 days. I also coordinated logistics, prepped assets, and ensured all media delivered cleanly for downstream teams.
Impact
Solution
Impact
A cohesive, high-impact media day that captured the team’s identity and provided a full set of polished brand, roster, and promotional visuals ready for use across channels.
A cohesive, high-impact media day that captured the team’s identity and provided a full set of polished brand, roster, and promotional visuals ready for use across channels.
Esports
Esports
Integrated Creative & Campaign Direction
Integrated Creative & Campaign Direction
Credits
Credits
Credits
Head of Video
Head of Video
CJ Gibson
CJ Gibson
Director, Marketing
Director, Marketing
Joy Chao
Joy Chao
Senior Editor
Senior Editor
Paul Dominguez
Paul Dominguez
Editor
Editor
Matrthew Israel
Matrthew Israel
Photographer (Vendor)
Photographer (Vendor)
Marv Wilson
Marv Wilson
Social Manager
Social Manager
Maddie Neely
Maddie Neely
