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LA Gladiators Media Day @ SoFi Stadium
LA Gladiators Media Day @ SoFi Stadium
LA Gladiators Media Day @ SoFi Stadium
Company
Company
Kroenke Sports
Kroenke Sports
Franchise
Franchise
Overwatch League
Overwatch League
Role
Role
Creative Director
Creative Director
Year(s)
Year(s)
2021
2021
Context
Context
For the LA Gladiators' 2021 season launch, I led creative direction across two production shoots—an in-studio session at HQ for b-roll, GIFs, and portrait photography, and a full-scale shoot at SoFi Stadium for the roster reveal and media week assets.
For the LA Gladiators' 2021 season launch, I led creative direction across two production shoots—an in-studio session at HQ for b-roll, GIFs, and portrait photography, and a full-scale shoot at SoFi Stadium for the roster reveal and media week assets.
Problem
Problem
We needed broadcast-ready photography and video across talent, venue, and marketing contexts with a tight schedule and limited budget. The original run-of-show didn't account for travel time between onsite locations or b-roll capture between walk points—and shoot day opened with 1-2 hour delays.
We needed broadcast-ready photography and video across talent, venue, and marketing contexts with a tight schedule and limited budget. The original run-of-show didn't account for travel time between onsite locations or b-roll capture between walk points—and shoot day opened with 1-2 hour delays.
Process
Process
I built the studio shoot from the ground up and led both productions end-to-end. The morning of the SoFi shoot I re-timed the entire run-of-show on the fly to absorb 1-2 hour delays, ditching the original spreadsheet and rebuilding it live in Google Calendar so the updated schedule was on my Apple Watch with 10-minute walk notifications. On set I directed a team of 6—2 photographers alongside the Head of Video and 3 videographers—while managing wardrobe, location scouting, and every logistical layer myself.
I built the studio shoot from the ground up and led both productions end-to-end. The morning of the SoFi shoot I re-timed the entire run-of-show on the fly to absorb 1-2 hour delays, ditching the original spreadsheet and rebuilding it live in Google Calendar so the updated schedule was on my Apple Watch with 10-minute walk notifications. On set I directed a team of 6—2 photographers alongside the Head of Video and 3 videographers—while managing wardrobe, location scouting, and every logistical layer myself.
Impact
Impact
Delivered a complete asset library across both shoots that shipped across OWL broadcast, social, and press—setting the visual tone for the Gladiators' 2021 season despite conditions that required real-time problem solving from the jump.
Delivered a complete asset library across both shoots that shipped across OWL broadcast, social, and press—setting the visual tone for the Gladiators' 2021 season despite conditions that required real-time problem solving from the jump.
Impact
Delivered a complete asset library across both shoots that shipped across OWL broadcast, social, and press—setting the visual tone for the Gladiators' 2021 season despite conditions that required real-time problem solving from the jump.
Esports
Esports
Integrated Creative & Campaign Direction
Integrated Creative & Campaign Direction
Credits
Credits
Head of Video
Head of Video
CJ Gibson
CJ Gibson
Director, Marketing
Director, Marketing
Joy Chao
Joy Chao
Senior Editor
Senior Editor
Paul Dominguez
Paul Dominguez
Editor
Editor
Matrthew Israel
Matrthew Israel
Photographer (Vendor)
Photographer (Vendor)
Marv Wilson
Marv Wilson
Social Manager
Social Manager
Maddie Neely
Maddie Neely
Re-timed the entire shoot the morning of. Still delivered everything.
Re-timed the entire shoot the morning of. Still delivered everything.
