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LA Gladiators Media Day @ SoFi Stadium
LA Gladiators Media Day @ SoFi Stadium
LA Gladiators Media Day @ SoFi Stadium
Company
Company
Kroenke Sports
Kroenke Sports
Franchise
Franchise
Overwatch League
Overwatch League
Role
Role
Creative Director
Creative Director
Year(s)
Year(s)
2021
2021
Context
Context
For the LA Gladiators' 2021 branding, roster reveal, and media week, I led creative direction for a full-scale production shoot at SoFi Stadium.
For the LA Gladiators' 2021 branding, roster reveal, and media week, I led creative direction for a full-scale production shoot at SoFi Stadium.
Problem
Problem
We needed high-quality visual assets for marketing, broadcast, and social — despite a tight schedule, limited budget, and multiple moving parts across talent, venue, and production teams.
We needed high-quality visual assets for marketing, broadcast, and social — despite a tight schedule, limited budget, and multiple moving parts across talent, venue, and production teams.
Process
Process
I directed a production team of 6—2 photographers along side the Head of Video with 3 videographers—while managing every logistical layer myself. I sourced and hired the photography team, handled wardrobe styling, scouted SoFi Stadium locations, and built the full run-of-show across two days.
I directed a production team of 6—2 photographers along side the Head of Video with 3 videographers—while managing every logistical layer myself. I sourced and hired the photography team, handled wardrobe styling, scouted SoFi Stadium locations, and built the full run-of-show across two days.
Impact
Impact
Delivered a full asset library under tight constraints that shipped across OWL broadcast, social channels, and press, setting the visual tone for the Gladiators' 2021 season.
Delivered a full asset library under tight constraints that shipped across OWL broadcast, social channels, and press, setting the visual tone for the Gladiators' 2021 season.
Impact
Delivered a full asset library under tight constraints that shipped across OWL broadcast, social channels, and press, setting the visual tone for the Gladiators' 2021 season.
Esports
Esports
Integrated Creative & Campaign Direction
Integrated Creative & Campaign Direction
Credits
Credits
Head of Video
Head of Video
CJ Gibson
CJ Gibson
Director, Marketing
Director, Marketing
Joy Chao
Joy Chao
Senior Editor
Senior Editor
Paul Dominguez
Paul Dominguez
Editor
Editor
Matrthew Israel
Matrthew Israel
Photographer (Vendor)
Photographer (Vendor)
Marv Wilson
Marv Wilson
Social Manager
Social Manager
Maddie Neely
Maddie Neely
