OREILLY
Menu
Overview
Context
I was commissioned to conceptualize a lifestyle capsule collection for TSM, the esports organization, with the goal of modernizing their existing merchandise aesthetic.
Problem
TSM's merch skewed generic esports—logo-forward, uninspired. The collection needed to feel like something a fan would actually want to wear, not just rep the team.
Process
Working within a weekend turnaround, I developed the full look and feel of the capsule—establishing the color system, apparel direction, and product range. Composited sourced photography to visualize the collection and built a presentation deck to communicate the concept.
Credits