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TSM Fashion Look Book
TSM Fashion Look Book
TSM Fashion Look Book
Company
Company
TSM
TSM
Client
Client
Swift Media Entertainment
Swift Media Entertainment
Role
Role
Creative Consultant
Creative Consultant
Context
Context
I was commissioned to conceptualize a lifestyle capsule collection for TSM, the esports organization, with the goal of modernizing their existing merchandise aesthetic.
I was commissioned to conceptualize a lifestyle capsule collection for TSM, the esports organization, with the goal of modernizing their existing merchandise aesthetic.
Problem
Problem
TSM's merch skewed generic esports—logo-forward, uninspired. The collection needed to feel like something a fan would actually want to wear, not just rep the team.
TSM's merch skewed generic esports—logo-forward, uninspired. The collection needed to feel like something a fan would actually want to wear, not just rep the team.
Process
Process
Working within a weekend turnaround, I developed the full look and feel of the capsule—establishing the color system, apparel direction, and product range. Composited sourced photography to visualize the collection and built a presentation deck to communicate the concept.
Working within a weekend turnaround, I developed the full look and feel of the capsule—establishing the color system, apparel direction, and product range. Composited sourced photography to visualize the collection and built a presentation deck to communicate the concept.
Impact
Impact
Delivered a cohesive capsule concept that repositioned TSM merchandise in a streetwear-adjacent space—showing what the brand could look like if it took fashion seriously.
Delivered a cohesive capsule concept that repositioned TSM merchandise in a streetwear-adjacent space—showing what the brand could look like if it took fashion seriously.
Impact
Delivered a cohesive capsule concept that repositioned TSM merchandise in a streetwear-adjacent space—showing what the brand could look like if it took fashion seriously.
Fashion
Fashion
From the Vault
From the Vault
Credits
Credits
E-Commerce Specialist
E-Commerce Specialist
Christian Murphy
Christian Murphy
