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Apex Legends Licensed Product Style Guide
Apex Legends Licensed Product Style Guide
Apex Legends Licensed Product Style Guide
Apex Legends Licensed Product Style Guide
Company
Company
Tangent Agency
Tangent Agency
Client
Client
Retail Monster
Retail Monster
Respawn Entertainment
Respawn Entertainment
Role
Role
Senior Art Director
Senior Art Director
Context
Context
The Tangent Agency partnered with Retail Monster and Respawn Entertainment to develop a Licensed Product Style Guide for Apex Legends. My focus was on custom packaging and apparel concepts aimed at retailers and high-end collectors.
The Tangent Agency partnered with Retail Monster and Respawn Entertainment to develop a Licensed Product Style Guide for Apex Legends. My focus was on custom packaging and apparel concepts aimed at retailers and high-end collectors.
Problem
Problem
Apex Legends merchandise had strong brand recognition but needed elevated packaging and product presentations to match the expectations of premium collectors and licensors.
Apex Legends merchandise had strong brand recognition but needed elevated packaging and product presentations to match the expectations of premium collectors and licensors.
Process
Process
I drew inspiration from high-end collectible brands like Sideshow, Weta, and Hot Toys—known for meticulous presentation and craftsmanship. I led creative direction for packaging concepts and apparel explorations, producing detailed 3D mockups in Modo and refined visual treatments in Photoshop.
I drew inspiration from high-end collectible brands like Sideshow, Weta, and Hot Toys—known for meticulous presentation and craftsmanship. I led creative direction for packaging concepts and apparel explorations, producing detailed 3D mockups in Modo and refined visual treatments in Photoshop.
Impact
Solution
Impact
A suite of premium packaging and apparel designs that emphasized detail, materials, and collectible value. These concepts helped set the tone for the full licensing guide, aligning the brand with the aesthetics of top-tier merchandise.
A suite of premium packaging and apparel designs that emphasized detail, materials, and collectible value. These concepts helped set the tone for the full licensing guide, aligning the brand with the aesthetics of top-tier merchandise.
Gaming
Gaming
Experiential, Packaging & Environmental Design
Experiential, Packaging & Environmental Design
Credits
Art Direction, Production
Art Direction, Production
Robert Sherwood
Robert Sherwood
Designer
Designer
Rebecca Laskey
Rebecca Laskey
