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Attacking Third

Attacking Third

Attacking Third

Attacking Third

Company

Company

CBS Sports

CBS Sports

Role

Role

Director, Creative

Director, Creative

Partner

Partner

Golazo Network

Golazo Network

Project

Project

I worked on a fast-paced project for CBS Sports’ women’s soccer podcast, Attacking Third, which later evolved into a show on the CBS Sports Golazo Network. The show needed a refreshed look to better capture the energy of its growing audience while representing o jogo bonito—the beautiful game.

I drew inspiration from street football, where the sport brings vibrancy and life to even the most overlooked and less glamorous neighborhoods.

My contributions included leading the logo design process, creating presentations and mockups, and developing a loose style guide. These elements were crafted to ensure a cohesive and visually appealing brand across both off-air and on-air platforms.

I worked on a fast-paced project for CBS Sports’ women’s soccer podcast, Attacking Third, which later evolved into a show on the CBS Sports Golazo Network. The show needed a refreshed look to better capture the energy of its growing audience while representing o jogo bonito—the beautiful game.

I drew inspiration from street football, where the sport brings vibrancy and life to even the most overlooked and less glamorous neighborhoods.

My contributions included leading the logo design process, creating presentations and mockups, and developing a loose style guide. These elements were crafted to ensure a cohesive and visually appealing brand across both off-air and on-air platforms.

Sports

Sports

Brand Systems & Identity

Brand Systems & Identity

Credits

Credits

Director, Social Media

Director, Social Media

Rushil Sawney

Rushil Sawney

Show Host

Show Host

Sandra Herrera

Sandra Herrera

Show Host

Show Host

Lisa Roman

Lisa Roman

Director, Marketing

Director, Marketing

Laura Resnick

Laura Resnick