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Attacking Third
Attacking Third
Attacking Third
Company
Company
CBS Sports
CBS Sports
Partner
Partner
Golazo Network
Golazo Network
Role
Role
Director, Creative
Director, Creative
Year(s)
Year(s)
2023-2024
2023-2024
Context
Context
CBS Sports' women's soccer podcast Attacking Third was evolving into a studio show on the CBS Sports Golazo Network. With a rapidly growing audience, the show needed a refreshed visual identity that captured the energy, grit, and vibrancy of global women's football.
CBS Sports' women's soccer podcast Attacking Third was evolving into a studio show on the CBS Sports Golazo Network. With a rapidly growing audience, the show needed a refreshed visual identity that captured the energy, grit, and vibrancy of global women's football.
Problem
Problem
The existing branding lacked personality and didn't reflect the culture or excitement of the sport. As the show moved to on-air broadcast, the team needed a cohesive identity flexible enough for graphics, social content, and studio environments.
The existing branding lacked personality and didn't reflect the culture or excitement of the sport. As the show moved to on-air broadcast, the team needed a cohesive identity flexible enough for graphics, social content, and studio environments.
Process
Process
Given the speed and scope, I owned the project end-to-end—from creative concept through stakeholder presentations. I drew inspiration from global street football, its color, grit, and movement, and drove alignment across teams through visual explorations, mockups, and a lightweight style guide.
Given the speed and scope, I owned the project end-to-end—from creative concept through stakeholder presentations. I drew inspiration from global street football, its color, grit, and movement, and drove alignment across teams through visual explorations, mockups, and a lightweight style guide.
Impact
Impact
The new identity supported the show's expansion to broadcast and established a distinct, energetic presence within CBS Sports' women's soccer coverage.
The new identity supported the show's expansion to broadcast and established a distinct, energetic presence within CBS Sports' women's soccer coverage.
Impact
The new identity supported the show's expansion to broadcast and established a distinct, energetic presence within CBS Sports' women's soccer coverage.
Sports
Sports
Brand Identity & Visual Language
Brand Identity & Visual Language
Credits
Credits
Director, Social Media
Director, Social Media
Rushil Sawney
Rushil Sawney
Show Host
Show Host
Sandra Herrera
Sandra Herrera
Show Host
Show Host
Lisa Roman
Lisa Roman
Director, Marketing
Director, Marketing
Laura Resnick
Laura Resnick
