OREILLY
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Overview
Context
I established the visual and motion identity for the Blackhawks’ Battle of the Buds social series, creating a sponsor-aligned look that merged team visuals with Bud Light’s brand system. The goal was to elevate the series’ consistency and make weekly episodes instantly recognizable.
Solution
I designed a cohesive visual system—bold type, hybrid team/sponsor palette, sports game inspired overlays—and built a reusable motion toolkit for intros, matchup reveals, transitions, and end slates. The result streamlined production and delivered a polished, sponsor-forward presentation across all episodes.
Credits