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Battle of the Buds - Chicago Blackhawks x Bud Light
Battle of the Buds - Chicago Blackhawks x Bud Light
Battle of the Buds - Chicago Blackhawks x Bud Light
Battle of the Buds - Chicago Blackhawks x Bud Light
Company
Company
Chicago Blackhawks
Chicago Blackhawks
Sponsor
Sponsor
Bud Light
Bud Light
Role
Role
Manager, Creative
Manager, Creative
Context
Context
I established the visual and motion identity for the Blackhawks’ Battle of the Buds social series, creating a sponsor-aligned look that merged team visuals with Bud Light’s brand system. The goal was to elevate the series’ consistency and make weekly episodes instantly recognizable.
I established the visual and motion identity for the Blackhawks’ Battle of the Buds social series, creating a sponsor-aligned look that merged team visuals with Bud Light’s brand system. The goal was to elevate the series’ consistency and make weekly episodes instantly recognizable.
Impact
Solution
Impact
I designed a cohesive visual system—bold type, hybrid team/sponsor palette, sports game inspired overlays—and built a reusable motion toolkit for intros, matchup reveals, transitions, and end slates. The result streamlined production and delivered a polished, sponsor-forward presentation across all episodes.
I designed a cohesive visual system—bold type, hybrid team/sponsor palette, sports game inspired overlays—and built a reusable motion toolkit for intros, matchup reveals, transitions, and end slates. The result streamlined production and delivered a polished, sponsor-forward presentation across all episodes.
Sports
Sports
Motion, Trailers & Content Architecture
Motion, Trailers & Content Architecture
Credits
Credits
Credits
Video Production Manager
Video Production Manager
Eric Lear
Eric Lear
Production
Production
Banner Studios
Banner Studios