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Brandfolder Migration & Asset System
Brandfolder Migration & Asset System
Brandfolder Migration & Asset System
Company
Company
Nex
Nex
Role
Role
Creative Director
Creative Director
Year(s)
Year(s)
2025-2026
2025-2026
Context
Context
At Nex, I built the operational infrastructure the brand needed to scale—migrating assets from Drive/Dropbox into Brandfolder and leading the rollout of the Playground rebrand across digital, retail, and campaign surfaces.
At Nex, I built the operational infrastructure the brand needed to scale—migrating assets from Drive/Dropbox into Brandfolder and leading the rollout of the Playground rebrand across digital, retail, and campaign surfaces.
Problem
Problem
Teams were working from duplicate files, overshared folders, and inconsistent structures. When the rebrand hit, there was no clean system to absorb it—versioning issues, unclear ownership, and teams working in parallel silos without a source of truth.
Teams were working from duplicate files, overshared folders, and inconsistent structures. When the rebrand hit, there was no clean system to absorb it—versioning issues, unclear ownership, and teams working in parallel silos without a source of truth.
Process
Process
I defined taxonomy, metadata, permissions, and governance for Brandfolder; built dashboards to track usage; and established rules for uploads, versioning, and approvals. In parallel, I documented the rebrand rollout with flexible components instead of rigid rules, trained internal teams and vendors, and integrated the new identity directly into Brandfolder so approved files were always one click away.
I defined taxonomy, metadata, permissions, and governance for Brandfolder; built dashboards to track usage; and established rules for uploads, versioning, and approvals. In parallel, I documented the rebrand rollout with flexible components instead of rigid rules, trained internal teams and vendors, and integrated the new identity directly into Brandfolder so approved files were always one click away.
Impact
Impact
Fewer duplicates, faster search, reduced asset bloat, and a rebrand that landed consistently in market—easier to maintain internally because the governance was built in from the start.
Fewer duplicates, faster search, reduced asset bloat, and a rebrand that landed consistently in market—easier to maintain internally because the governance was built in from the start.
Tools
Tools
Notion, Brandfolder, Figma
Notion, Brandfolder, Figma
Impact
Fewer duplicates, faster search, reduced asset bloat, and a rebrand that landed consistently in market—easier to maintain internally because the governance was built in from the start.
Gaming
Gaming
Systems, Toolkits & Scalable Design Ops
Systems, Toolkits & Scalable Design Ops
A rebrand only works if the infrastructure can hold it.
A rebrand only works if the infrastructure can hold it.
