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Brandfolder Migration & Asset System
Brandfolder Migration & Asset System
Brandfolder Migration & Asset System
Brandfolder Migration & Asset System
Company
Company
Nex
Nex
Role
Role
Creative Director
Creative Director
Year(s)
Year(s)
2025
2025
Context
Context
I led the migration from Drive/Dropbox into Brandfolder to create a single, scalable source of truth for all brand, marketing, and game assets.
I led the migration from Drive/Dropbox into Brandfolder to create a single, scalable source of truth for all brand, marketing, and game assets.
Problem
Problem
Teams were working from duplicate files, overshared folders, and inconsistent structures—leading to slow searches, versioning issues, and unclear ownership.
Teams were working from duplicate files, overshared folders, and inconsistent structures—leading to slow searches, versioning issues, and unclear ownership.
Process
Process
I defined taxonomy, metadata, permissions, and governance; built dashboards to track usage; and established rules for uploads, versioning, and approvals. I trained internal teams and vendors to ensure consistent adoption.
I defined taxonomy, metadata, permissions, and governance; built dashboards to track usage; and established rules for uploads, versioning, and approvals. I trained internal teams and vendors to ensure consistent adoption.
Impact
Impact
Fewer duplicates, faster search, reduced asset bloat, and real visibility into asset usage—informing future creative investments and increasing team efficiency.
Fewer duplicates, faster search, reduced asset bloat, and real visibility into asset usage—informing future creative investments and increasing team efficiency.
Impact
Fewer duplicates, faster search, reduced asset bloat, and real visibility into asset usage—informing future creative investments and increasing team efficiency.
Gaming
Gaming
Systems, Toolkits & Scalable Design Ops
Systems, Toolkits & Scalable Design Ops
