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CBS Sports HQ OTT
CBS Sports HQ OTT
CBS Sports HQ OTT
Company
Company
CBS Sports
CBS Sports
Partner
Partner
Gracenote
Gracenote
Amazon, Roku
Amazon, Roku
Role
Role
Director, Creative
Director, Creative
Context
Context
I designed OTT thumbnails for CBS Sports HQ live segments distributed through Gracenote across Amazon, Roku, and CBS-owned platforms—with the goal of creating a cohesive visual experience across the CBS Sports Watch app and site.
I designed OTT thumbnails for CBS Sports HQ live segments distributed through Gracenote across Amazon, Roku, and CBS-owned platforms—with the goal of creating a cohesive visual experience across the CBS Sports Watch app and site.
Problem
Problem
Existing thumbnails lacked consistency and didn't clearly reflect CBS Sports' visual identity, making the library feel fragmented across platforms and programming types.
Existing thumbnails lacked consistency and didn't clearly reflect CBS Sports' visual identity, making the library feel fragmented across platforms and programming types.
Process
Process
I developed the thumbnail system and creative direction, then set templates and guidelines that designers executed from at scale. I also directed high-volume talent photoshoots with CBS's internal photography teams in Nashville and Stamford, producing a fresh asset library for ongoing platform and marketing needs.
I developed the thumbnail system and creative direction, then set templates and guidelines that designers executed from at scale. I also directed high-volume talent photoshoots with CBS's internal photography teams in Nashville and Stamford, producing a fresh asset library for ongoing platform and marketing needs.
Impact
Impact
The updated system improved visual consistency across Amazon, Roku, and CBS-owned platforms and gave CBS Sports an expandable framework for future live segments and programming.
The updated system improved visual consistency across Amazon, Roku, and CBS-owned platforms and gave CBS Sports an expandable framework for future live segments and programming.
Impact
The updated system improved visual consistency across Amazon, Roku, and CBS-owned platforms and gave CBS Sports an expandable framework for future live segments and programming.
Sports
Sports
Brand Identity & Visual Language
Brand Identity & Visual Language
Credits
Credits
Program Manager
Program Manager
Ned Franklin
Ned Franklin
Sr. Manager, Photography (CBS)
Sr. Manager, Photography (CBS)
Mary Kouw
Mary Kouw
Photo Manager (CBS)
Photo Manager (CBS)
Gail Schulman
Gail Schulman
