OREILLY
Menu
CBS Sports HQ OTT
CBS Sports HQ OTT
CBS Sports HQ OTT
CBS Sports HQ OTT
Company
Company
CBS Sports
CBS Sports
Partner
Partner
Gracenote
Gracenote
Amazon, Roku
Amazon, Roku
Role
Role
Director, Creative
Director, Creative
Context
Context
I designed OTT thumbnails for CBS Sports HQ live segments distributed through Gracenote across Amazon, Roku, and CBS-owned platforms. The goal was to create a more cohesive visual experience across the CBS Sports Watch app and site.
I designed OTT thumbnails for CBS Sports HQ live segments distributed through Gracenote across Amazon, Roku, and CBS-owned platforms. The goal was to create a more cohesive visual experience across the CBS Sports Watch app and site.
Problem
Problem
Existing thumbnails lacked consistency and didn’t clearly reflect CBS Sports’ visual identity, making the library feel fragmented across platforms.
Existing thumbnails lacked consistency and didn’t clearly reflect CBS Sports’ visual identity, making the library feel fragmented across platforms.
Process
Process
I developed a dynamic, clean thumbnail system that subtly incorporated “circularity” from the CBS eye to reinforce brand continuity. I also directed talent photoshoots with CBS’s internal photography team in Nashville and Stamford, producing fresh assets for ongoing marketing and platform needs.
I developed a dynamic, clean thumbnail system that subtly incorporated “circularity” from the CBS eye to reinforce brand continuity. I also directed talent photoshoots with CBS’s internal photography team in Nashville and Stamford, producing fresh assets for ongoing marketing and platform needs.
Impact
Impact
The updated visuals improved platform consistency, strengthened recognizability, and provided CBS Sports with an expandable system for future live segments and programming.
The updated visuals improved platform consistency, strengthened recognizability, and provided CBS Sports with an expandable system for future live segments and programming.
Impact
The updated visuals improved platform consistency, strengthened recognizability, and provided CBS Sports with an expandable system for future live segments and programming.
Sports
Sports
Brand Identity & Visual Language
Brand Identity & Visual Language
Credits
Credits
Credits
Program Manager
Program Manager
Ned Franklin
Ned Franklin
Sr. Manager, Photography (CBS)
Sr. Manager, Photography (CBS)
Mary Kouw
Mary Kouw
Photo Manager (CBS)
Photo Manager (CBS)
Gail Schulman
Gail Schulman
