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Marc-André Fleury 500 Career Wins
Marc-André Fleury 500 Career Wins
Marc-André Fleury 500 Career Wins
Company
Company
Chicago Blackhawks
Chicago Blackhawks
License
License
NHL
NHL
Role
Role
Manager, Creative
Manager, Creative
Context
Context
I led the full creative for Marc-André Fleury's 500th win celebration with the Chicago Blackhawks, spanning in-arena displays, retail, social, digital content, on-site activations, and the official commemorative shirt.
I led the full creative for Marc-André Fleury's 500th win celebration with the Chicago Blackhawks, spanning in-arena displays, retail, social, digital content, on-site activations, and the official commemorative shirt.
Problem
Problem
With less than a week turnaround, the team needed a unified visual direction that honored Fleury's milestone, resonated with fans, and worked seamlessly across physical and digital touchpoints.
With less than a week turnaround, the team needed a unified visual direction that honored Fleury's milestone, resonated with fans, and worked seamlessly across physical and digital touchpoints.
Process
Process
I owned the project end-to-end, developing the creative concept, designing all cross-platform assets, and building variations tailored to arena screens, retail environments, and social formats—all under a compressed timeline with no room for extended iteration.
I owned the project end-to-end, developing the creative concept, designing all cross-platform assets, and building variations tailored to arena screens, retail environments, and social formats—all under a compressed timeline with no room for extended iteration.
Impact
Impact
The campaign delivered a polished, unified milestone moment for one of hockey's most beloved players and became a standout activation of the season—personally meaningful as a lifelong Penguins fan designing for one of my favorites.
The campaign delivered a polished, unified milestone moment for one of hockey's most beloved players and became a standout activation of the season—personally meaningful as a lifelong Penguins fan designing for one of my favorites.
Impact
The campaign delivered a polished, unified milestone moment for one of hockey's most beloved players and became a standout activation of the season—personally meaningful as a lifelong Penguins fan designing for one of my favorites.
Sports
Sports
Integrated Creative & Campaign Direction
Integrated Creative & Campaign Direction
Credits
Credits
VP, Marketing
VP, Marketing
Adam Kempenaar
Adam Kempenaar
Director, Fan & Partnerships
Director, Fan & Partnerships
Brian Dahm
Brian Dahm
Director, Events
Director, Events
Brian Howe
Brian Howe
Manager, Events
Manager, Events
Lauren Biehl
Lauren Biehl
