OREILLY
Menu
Overview
Context
For the Blackhawks’ 2022 Hockey Fights Cancer Night, sponsored by CIBC, I led creative across in-arena displays, on-site environmental collateral, and digital takeovers on the team’s website and social channels.
Problem
The event needed a cohesive visual identity that connected emotionally with fans while maintaining consistency across physical and digital touchpoints.
Process
I unified color, typography, and layout treatments across arena boards, signage, concourse elements, and digital assets—ensuring every surface contributed to the same message of support and awareness.
Solution
A clean, empathetic visual system that carried seamlessly from the arena experience to online spaces, strengthening recognition and engagement for the cause.
Credits
