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Hockey Fights Cancer
Hockey Fights Cancer
Hockey Fights Cancer
Hockey Fights Cancer
Company
Company
Chicago Blackhawks
Chicago Blackhawks
Sponsor
Sponsor
CIBC
CIBC
Role
Role
Manager, Creative
Manager, Creative
Context
Context
For the Blackhawks’ 2022 Hockey Fights Cancer Night, sponsored by CIBC, I led creative across in-arena displays, on-site environmental collateral, and digital takeovers on the team’s website and social channels.
For the Blackhawks’ 2022 Hockey Fights Cancer Night, sponsored by CIBC, I led creative across in-arena displays, on-site environmental collateral, and digital takeovers on the team’s website and social channels.
Problem
Problem
The event needed a cohesive visual identity that connected emotionally with fans while maintaining consistency across physical and digital touchpoints.
The event needed a cohesive visual identity that connected emotionally with fans while maintaining consistency across physical and digital touchpoints.
Process
Process
I unified color, typography, and layout treatments across arena boards, signage, concourse elements, and digital assets—ensuring every surface contributed to the same message of support and awareness.
I unified color, typography, and layout treatments across arena boards, signage, concourse elements, and digital assets—ensuring every surface contributed to the same message of support and awareness.
Impact
Solution
Impact
A clean, empathetic visual system that carried seamlessly from the arena experience to online spaces, strengthening recognition and engagement for the cause.
A clean, empathetic visual system that carried seamlessly from the arena experience to online spaces, strengthening recognition and engagement for the cause.
Sports
Sports
Integrated Creative & Campaign Direction
Integrated Creative & Campaign Direction
Credits
Creative Director
Creative Director
John Sandberg
John Sandberg
Account Manager
Account Manager
Skylar Slack
Skylar Slack
