OREILLY
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Overview
Context
For the Blackhawks’ 2022 Hockey Fights Cancer Night, sponsored by CIBC, I led creative across in-arena displays, on-site environmental collateral, and digital takeovers on the team’s website and social channels.
Problem
The event needed a cohesive visual identity that connected emotionally with fans while maintaining consistency across physical and digital touchpoints.
Process
I unified color, typography, and layout treatments across arena boards, signage, concourse elements, and digital assets—ensuring every surface contributed to the same message of support and awareness.
Impact
The cohesive creative elevated the event’s presence and helped amplify awareness for Hockey Fights Cancer across fan-facing environments.
Credits