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International Women’s Day - Chicago Blackhawks
International Women’s Day - Chicago Blackhawks
International Women’s Day - Chicago Blackhawks
International Women’s Day - Chicago Blackhawks
Company
Company
Chicago Blackhawks
Chicago Blackhawks
Partner
Partner
USA Hockey
USA Hockey
Role
Role
Manager, Creative
Manager, Creative
Context
Context
I led branding and art direction for the Blackhawks’ International Women’s Day initiative, shaping the look and feel across social media, in-arena moments, and on-site event collateral.
I led branding and art direction for the Blackhawks’ International Women’s Day initiative, shaping the look and feel across social media, in-arena moments, and on-site event collateral.
Problem
Problem
The team needed a strong, unifying visual identity that honored the significance of the day while resonating emotionally across multiple platforms and audiences.
The team needed a strong, unifying visual identity that honored the significance of the day while resonating emotionally across multiple platforms and audiences.
Process
Process
I developed concept directions inspired by the daily disruptions and challenges women face, channeling that tension into expressive, impactful visuals. The equal sign became a subtle symbolic element throughout the system. I also contributed hashtag and messaging exploration to support social storytelling, while Kellie and Jordan led in-arena and environmental package production.
I developed concept directions inspired by the daily disruptions and challenges women face, channeling that tension into expressive, impactful visuals. The equal sign became a subtle symbolic element throughout the system. I also contributed hashtag and messaging exploration to support social storytelling, while Kellie and Jordan led in-arena and environmental package production.
Impact
Solution
Impact
A cohesive, meaningful visual identity that blended expressive design with a clear message of equality—tailored for social, event, and in-arena activation.
A cohesive, meaningful visual identity that blended expressive design with a clear message of equality—tailored for social, event, and in-arena activation.
Sports
Sports
Integrated Creative & Campaign Direction
Integrated Creative & Campaign Direction
Credits
Director, PR
Director, PR
Lynsdey Stroope
Lynsdey Stroope
Manager, Social
Manager, Social
Leah Hendrickson
Leah Hendrickson
Senior Designer
Senior Designer
Kellie Fredette
Kellie Fredette
Design Intern
Design Intern
Jordan Will
Jordan Will
