My key contributions included designing the logo and initial layout, art-directing the visual identity and tone across social media, in-arena displays, and on-site event collateral such as scoreboards. Additionally, I created creative overlays and lower thirds for video content.

The challenge was to strike a balance between honoring legacy and remembrance without conveying a somber tone. Drawing inspiration from the historical significance and shine of the Stanley Cup, along with influence from Nike’s design ethos, helped bring the concept to life.

Jordan and Jack played essential roles in developing all campaign and arena assets.”