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Chicago Blackhawks Legacy Night
Chicago Blackhawks Legacy Night
Chicago Blackhawks Legacy Night
Chicago Blackhawks Legacy Night
Company
Company
Chicago Blackhawks
Chicago Blackhawks
Sponsor
Sponsor
United
United
Role
Role
Manager, Creative
Manager, Creative
Context
Context
I led the early creative for Legacy Night, designing the logo, initial layout, and visual direction for social content, in-arena displays, scoreboards, and on-site event collateral. I also created overlays and lower thirds for video assets.
I led the early creative for Legacy Night, designing the logo, initial layout, and visual direction for social content, in-arena displays, scoreboards, and on-site event collateral. I also created overlays and lower thirds for video assets.
Problem
Problem
The challenge was creating an identity that honored legacy and remembrance without feeling somber—something celebratory, modern, and respectful at the same time.
The challenge was creating an identity that honored legacy and remembrance without feeling somber—something celebratory, modern, and respectful at the same time.
Process
Process
I built a visual approach inspired by the historic shine of the Stanley Cup and Nike’s clean, confident design language. This guided tone, typography, and the overall aesthetic across platforms. My team carried the direction forward through full campaign and arena execution.
I built a visual approach inspired by the historic shine of the Stanley Cup and Nike’s clean, confident design language. This guided tone, typography, and the overall aesthetic across platforms. My team carried the direction forward through full campaign and arena execution.
Impact
Solution
Impact
A polished, commemorative identity that balanced heritage with energy, delivering a dignified yet uplifting look across social, arena, and event materials.
A polished, commemorative identity that balanced heritage with energy, delivering a dignified yet uplifting look across social, arena, and event materials.
Sports
Sports
Integrated Creative & Campaign Direction
Integrated Creative & Campaign Direction
Credits
Credits
Credits
Senior Designer
Senior Designer
Jordan Smith
Jordan Smith
Designer
Designer
Jack Gambro
Jack Gambro
Photography
Photography
Chase Agnello-Dean
Chase Agnello-Dean
Creative Director
Creative Director
John Sandberg
John Sandberg
Design Intern
Design Intern
Jordan Will
Jordan Will
