OREILLY
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Overview
Context
I led the early creative for Legacy Night, designing the logo, initial layout, and visual direction for social content, in-arena displays, scoreboards, and on-site event collateral. I also created overlays and lower thirds for video assets.
Problem
The challenge was creating an identity that honored legacy and remembrance without feeling somber—something celebratory, modern, and respectful at the same time.
Process
I built a visual approach inspired by the historic shine of the Stanley Cup and Nike’s clean, confident design language. This guided tone, typography, and the overall aesthetic across platforms. My team carried the direction forward through full campaign and arena execution.
Solution
A polished, commemorative identity that balanced heritage with energy, delivering a dignified yet uplifting look across social, arena, and event materials.
Credits
