OREILLY
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Overview
Context
I directed the launch trailer for Mingle, a social party game for the Nex Playground platform, focusing on balancing gameplay clarity with an emotional arc true to the game's upbeat, social tone.
Problem
Tier 2–3 game trailers at Nex often lacked personality and dynamism. Mingle needed to feel fun and memorable—sometimes requiring creative calls that bent brand rules, like lightly anthropomorphizing the PlayOS console.
Process
I owned the creative direction end-to-end—selecting music for both teaser and trailer, writing the storyboard, and directing EvolutionLA through edit passes. I gave targeted notes on transitions, timing, and comedic beats to keep the spot energetic without overwhelming the viewer.
Impact
The final cut delivered a clear, engaging introduction to the game and set a new standard for how characterful, personality-driven trailers can coexist with the broader Playground brand voice.
Credits