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Mingle Trailer Direction
Mingle Trailer Direction
Mingle Trailer Direction
Company
Company
Nex
Nex
License
License
Cookie Crayon
Cookie Crayon
Role
Role
Creative Director
Creative Director
Context
Context
I directed the launch trailer for Mingle, a social party game for the Nex Playground platform, focusing on balancing gameplay clarity with an emotional arc true to the game's upbeat, social tone.
I directed the launch trailer for Mingle, a social party game for the Nex Playground platform, focusing on balancing gameplay clarity with an emotional arc true to the game's upbeat, social tone.
Problem
Problem
Tier 2–3 game trailers at Nex often lacked personality and dynamism. Mingle needed to feel fun and memorable—sometimes requiring creative calls that bent brand rules, like lightly anthropomorphizing the PlayOS console.
Tier 2–3 game trailers at Nex often lacked personality and dynamism. Mingle needed to feel fun and memorable—sometimes requiring creative calls that bent brand rules, like lightly anthropomorphizing the PlayOS console.
Process
Process
I owned the creative direction end-to-end—selecting music for both teaser and trailer, writing the storyboard, and directing EvolutionLA through edit passes. I gave targeted notes on transitions, timing, and comedic beats to keep the spot energetic without overwhelming the viewer.
I owned the creative direction end-to-end—selecting music for both teaser and trailer, writing the storyboard, and directing EvolutionLA through edit passes. I gave targeted notes on transitions, timing, and comedic beats to keep the spot energetic without overwhelming the viewer.
Impact
Impact
The final cut delivered a clear, engaging introduction to the game and set a new standard for how characterful, personality-driven trailers can coexist with the broader Playground brand voice.
The final cut delivered a clear, engaging introduction to the game and set a new standard for how characterful, personality-driven trailers can coexist with the broader Playground brand voice.
Impact
The final cut delivered a clear, engaging introduction to the game and set a new standard for how characterful, personality-driven trailers can coexist with the broader Playground brand voice.
Gaming
Gaming
Motion, Trailers & Content Architecture
Motion, Trailers & Content Architecture
Credits
Credits
Director, Games Marketing
Director, Games Marketing
Vivien Chung
Vivien Chung
Marketing Assistant
Marketing Assistant
Annie Tsim
Annie Tsim
Agency
Agency
EvolutionLA
EvolutionLA