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Mingle Trailer Direction
Mingle Trailer Direction
Mingle Trailer Direction
Mingle Trailer Direction
Company
Company
Nex
Nex
License
License
Cookie Crayon
Cookie Crayon
Role
Role
Creative Director
Creative Director
Context
Context
I directed the launch trailer for Mingle, focusing on balancing gameplay clarity with a simple emotional arc that felt true to the game’s upbeat, social tone.
I directed the launch trailer for Mingle, focusing on balancing gameplay clarity with a simple emotional arc that felt true to the game’s upbeat, social tone.
Problem
Problem
Tier 2–3 game trailers at Nex often needed more personality and dynamism. For Mingle, we needed to elevate the experience—sometimes bending brand rules, like lightly anthropomorphizing the PlayOS console—to make the spot fun and memorable.
Tier 2–3 game trailers at Nex often needed more personality and dynamism. For Mingle, we needed to elevate the experience—sometimes bending brand rules, like lightly anthropomorphizing the PlayOS console—to make the spot fun and memorable.
Process
Process
I picked out the music for both teaser and trailer, wrote a tight storyboard centered on rhythm, readability, and lighthearted pacing. Working closely with our vendor, I guided edit passes, refined cuts, and gave targeted notes on transitions, timing, and small comedic beats. My focus was keeping the trailer energetic without overwhelming the viewer.
I picked out the music for both teaser and trailer, wrote a tight storyboard centered on rhythm, readability, and lighthearted pacing. Working closely with our vendor, I guided edit passes, refined cuts, and gave targeted notes on transitions, timing, and small comedic beats. My focus was keeping the trailer energetic without overwhelming the viewer.
Impact
Solution
Impact
A clean, playful trailer that communicated gameplay quickly, landed an emotional throughline, and translated smoothly across paid and organic placements—capturing the spirit of Mingle while standing out within Nex’s broader game lineup.
A clean, playful trailer that communicated gameplay quickly, landed an emotional throughline, and translated smoothly across paid and organic placements—capturing the spirit of Mingle while standing out within Nex’s broader game lineup.
Gaming
Gaming
Motion, Trailers & Content Architecture
Motion, Trailers & Content Architecture
Credits
Credits
Credits
Director, Games Marketing
Director, Games Marketing
Vivien Chung
Vivien Chung
Marketing Assistant
Marketing Assistant
Annie Tsim
Annie Tsim
Agency
Agency
EvolutionLA
EvolutionLA