OREILLY
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Overview
Context
During Nex's soft rebrand—working within existing brand constraints ahead of a full visual overhaul—I refreshed the Playground and Play Pass PDP carousels across Amazon, Target, Best Buy, Walmart, and Sam's Club to create clearer, more cohesive product storytelling.
Problem
The existing visuals were mismatched and message-light—inconsistent from retailer to retailer and not built to scale. Play Pass was the harder problem: the available key art wasn't designed to be broken apart, making it difficult to represent the product's expanding value across carousel formats.
Process
I rebuilt the carousel system with a narrative-first approach—leading with the product story, not just the product. Designed to the specific constraints of each retail partner while maintaining visual consistency across all five channels, all within the limits of where the brand was at the time.
Impact
The refreshed carousels became the preferred internal standard for retail creative—improving readability, consistency, and perceived quality across touchpoints. Even as the full rebrand rolled out, these held up as the benchmark for what cohesive retail storytelling could look like at Nex.
Credits