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Nex Playground Product Carousels
Nex Playground Product Carousels
Nex Playground Product Carousels
Company
Company
Nex
Nex
Partner
Partner
Target, Best Buy
Target, Best Buy
Walmart, Amazon
Walmart, Amazon
Role
Role
Creative Director
Creative Director
Year(s)
Year(s)
2024-2025
2024-2025
Context
Context
During Nex's soft rebrand—working within existing brand constraints ahead of a full visual overhaul—I refreshed the Playground and Play Pass PDP carousels across Amazon, Target, Best Buy, Walmart, and Sam's Club to create clearer, more cohesive product storytelling.
During Nex's soft rebrand—working within existing brand constraints ahead of a full visual overhaul—I refreshed the Playground and Play Pass PDP carousels across Amazon, Target, Best Buy, Walmart, and Sam's Club to create clearer, more cohesive product storytelling.
Problem
Problem
The existing visuals were mismatched and message-light—inconsistent from retailer to retailer and not built to scale. Play Pass was the harder problem: the available key art wasn't designed to be broken apart, making it difficult to represent the product's expanding value across carousel formats.
The existing visuals were mismatched and message-light—inconsistent from retailer to retailer and not built to scale. Play Pass was the harder problem: the available key art wasn't designed to be broken apart, making it difficult to represent the product's expanding value across carousel formats.
Process
Process
I rebuilt the carousel system with a narrative-first approach—leading with the product story, not just the product. Designed to the specific constraints of each retail partner while maintaining visual consistency across all five channels, all within the limits of where the brand was at the time.
I rebuilt the carousel system with a narrative-first approach—leading with the product story, not just the product. Designed to the specific constraints of each retail partner while maintaining visual consistency across all five channels, all within the limits of where the brand was at the time.
Impact
Impact
The refreshed carousels became the preferred internal standard for retail creative—improving readability, consistency, and perceived quality across touchpoints. Even as the full rebrand rolled out, these held up as the benchmark for what cohesive retail storytelling could look like at Nex.
The refreshed carousels became the preferred internal standard for retail creative—improving readability, consistency, and perceived quality across touchpoints. Even as the full rebrand rolled out, these held up as the benchmark for what cohesive retail storytelling could look like at Nex.
Tools
Tools
Figma, Photoshop
Figma, Photoshop
Impact
The refreshed carousels became the preferred internal standard for retail creative—improving readability, consistency, and perceived quality across touchpoints. Even as the full rebrand rolled out, these held up as the benchmark for what cohesive retail storytelling could look like at Nex.
Gaming
Gaming
Brand Identity & Visual Language
Brand Identity & Visual Language
Credits
Credits
VP, Marketing
VP, Marketing
Paul Dixon
Paul Dixon
VP, Design
VP, Design
Jorge Fino
Jorge Fino
Photography
Photography
Charles Barratt
Charles Barratt
Senior Designer
Senior Designer
Chris Cadiz
Chris Cadiz
Five retailers, one cohesive story.
Five retailers, one cohesive story.
