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Nex Playground Retail PDP
Nex Playground Retail PDP
Nex Playground Retail PDP
Nex Playground Retail PDP
Company
Company
Nex
Nex
Partner
Partner
Target, Best Buy
Target, Best Buy
Walmart, Amazon
Walmart, Amazon
Role
Role
Creative Director
Creative Director
Year(s)
Year(s)
2024-2025
2024-2025
Context
Context
I refreshed the Playground and Play Pass PDP carousels across Amazon, Target, Best Buy, Walmart, and Sam’s Club to create clearer, more cohesive product storytelling.
I refreshed the Playground and Play Pass PDP carousels across Amazon, Target, Best Buy, Walmart, and Sam’s Club to create clearer, more cohesive product storytelling.
Problem
Problem
The existing visuals didn’t tell a cohesive story—they were visually mismatched, message-light, and inconsistent from retailer to retailer. For Play Pass specifically, the available key art wasn’t designed to be broken apart, making it difficult to represent the expanding value it brings to Playground.
The existing visuals didn’t tell a cohesive story—they were visually mismatched, message-light, and inconsistent from retailer to retailer. For Play Pass specifically, the available key art wasn’t designed to be broken apart, making it difficult to represent the expanding value it brings to Playground.
Process
Process
The refreshed carousels became the preferred standard internally, improving readability, consistency, and perceived quality across retail touchpoints. Even as the brand continued to evolve, these remained a strong example of what a cohesive, narrative-first retail system could look like.
The refreshed carousels became the preferred standard internally, improving readability, consistency, and perceived quality across retail touchpoints. Even as the brand continued to evolve, these remained a strong example of what a cohesive, narrative-first retail system could look like.
Impact
Solution
Impact
A cohesive, scalable set of PDP carousels designed to tell a clearer product story—visually aligned across retail partners, optimized for quick scanning, and tailored to each channel’s constraints.
A cohesive, scalable set of PDP carousels designed to tell a clearer product story—visually aligned across retail partners, optimized for quick scanning, and tailored to each channel’s constraints.
Gaming
Gaming
Brand Identity & Visual Language
Brand Identity & Visual Language
Credits
VP, Marketing
VP, Marketing
Paul Dixon
Paul Dixon
VP, Design
VP, Design
Jorge Fino
Jorge Fino
Photography
Photography
Charles Barratt
Charles Barratt
Senior Designer
Senior Designer
Chris Cadiz
Chris Cadiz
