OREILLY
Menu
#StayHomePlayHome Campaign
#StayHomePlayHome Campaign
#StayHomePlayHome Campaign
#StayHomePlayHome Campaign
Company
Company
Liquid Advertising
Liquid Advertising
Vendor
Vendor
JCDecaux
JCDecaux
Wilkins Media
Wilkins Media
Role
Role
Senior Art Director
Senior Art Director
Context
Context
During the peak of COVID-19, Liquid Advertising partnered with major game studios to create a unified safety message. I designed all visual work for the #StayHomePlayHome out-of-home campaign, which ran in Los Angeles, Chicago, Boston, and across New York’s NASDAQ and Thomson-Reuters towers.
During the peak of COVID-19, Liquid Advertising partnered with major game studios to create a unified safety message. I designed all visual work for the #StayHomePlayHome out-of-home campaign, which ran in Los Angeles, Chicago, Boston, and across New York’s NASDAQ and Thomson-Reuters towers.
Problem
Problem
Studios wanted to encourage players to stay home without sounding heavy-handed or opportunistic. Each brand also had strict visual rules, making it difficult to build one cohesive campaign.
Studios wanted to encourage players to stay home without sounding heavy-handed or opportunistic. Each brand also had strict visual rules, making it difficult to build one cohesive campaign.
Process
Process
I handled all OOH design, adapting assets to each city and screen format. I worked directly with brand managers from multiple studios to align tone, approvals, and character usage, while collaborating with our writers to match each hero with a simple safety message.
I handled all OOH design, adapting assets to each city and screen format. I worked directly with brand managers from multiple studios to align tone, approvals, and character usage, while collaborating with our writers to match each hero with a simple safety message.
Impact
Solution
Impact
A series of bold, readable OOH creatives featuring iconic characters—from Sonic to Lara Croft—all speaking to the same “stay safe, stay home” message. Each design stayed true to its franchise while still feeling part of one campaign.
A series of bold, readable OOH creatives featuring iconic characters—from Sonic to Lara Croft—all speaking to the same “stay safe, stay home” message. Each design stayed true to its franchise while still feeling part of one campaign.
Gaming
Gaming
Integrated Creative & Campaign Direction
Integrated Creative & Campaign Direction
