OREILLY
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Overview
Context
During the peak of COVID-19, Liquid Advertising partnered with major game studios to create a unified safety message. I designed all visual work for the #StayHomePlayHome out-of-home campaign, which ran in Los Angeles, Chicago, Boston, and across New York’s NASDAQ and Thomson-Reuters towers.
Problem
Studios wanted to encourage players to stay home without sounding heavy-handed or opportunistic. Each brand also had strict visual rules, making it difficult to build one cohesive campaign.
Process
I handled all OOH design, adapting assets to each city and screen format. I worked directly with brand managers from multiple studios to align tone, approvals, and character usage, while collaborating with our writers to match each hero with a simple safety message.
Impact